Client|Xiangbo Jade
Catagory| Jewelry
Commistion| Branding VI, Package, Phanphlet, Certificate
Time |2015
Location | Beijing

客户 |相伯居 金镶玉
行业类别 |奢侈首饰
设计项目|品牌形象及VI,包装,品酒手册
时间 | 2015
地点| 北京


Xiangbo Jade is a Jewelry brand expert in gold embodied in Jade. It is a intangible historical heritage in China, which was lost once a time and has been reproduced by Yang genlian, the master of “gold embodied in Jade”. We create the brand identity in a historical view and mix the tone of fashion luxury.

相伯居旧名青山居,是以杨根连大师的复活的宫廷御用绝活手艺“金镶玉”为核心的首饰品牌。其技艺已被列为中国非物质文化遗产。本次品牌形象重塑,客户希望品牌能够既保持悠久,精工,“以玉比德,以金喻坚”的文化特性,同时带有一定现代性格。
我们选用清朝馆阁体的变形来突出宫廷气质,并选用最早的大写正体罗马石柱体Trajan进行变革,突出品牌个性和国际化调性。同时开发了极具文化意味和时尚感的辅助图形,并以此完成了整个从包装,到证书,手册的全部品牌形象。
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